Westwood One , the leader in RADAR(R)-rated audience, announced today an expanded line-up of 15 RADAR(R) Networks. This is in addition to its already robust schedule of 11 RADAR(R) lifestyle and news features. The expansion nearly doubles the selection of Westwood One RADAR(R) Networks and includes CBS FM, CBS Mix Weekend, CBS News Max, CBS News Primetime, CNN News Reach, Digital 24/7 Music, Edge, FM Weekend Source, NBC LITE FM, NBC LITE FM Max, NeXt FM, Power FM, Power FM Max and Traffic Sponsorships I & II.
Explains Peter Kosann, President, Westwood One Sales of the expansion, "Our goal is to always stay ahead of changing client needs by offering better and more targeted choices. Our 2004 audience gains into our existing networks and the deployment of new technologies such as expanded copy-splitting provide us more opportunity to help clients better leverage our great medium."
"Westwood One will continue to be the share leader in weekly Gross Impressions," adds Paul Gregrey, Executive Vice President, Westwood One Sales. "We are thrilled to offer more audience, more choice, more targeting, and the opportunity to copy-split by time zone, region, state, market and specific station."
Westwood One has a diverse profile of embedded sponsorship opportunities courtesy of the CBS Radio Network, CBS Radio Network Features such as The Osgood File, as well as the Digital 24/7 Music Network -- Westwood One's 24-hour live music satellite feed to over 580 affiliates. Westwood One's new RADAR(R) line-up will feature: five (5) 30-second networks that target Adults 18-49, eight (8) 30-second networks that target Adults 25-54, two (2) 10-second Traffic-Sponsorship Networks and eleven (11) sponsorable lifestyle and news features.
Key Facts * Four (4) networks targeting women * Ten (10) networks offering 100% copy-splitting * Sixteen (16) networks/features offering embedded commercials within programming content * Launch of new networks on-air January 1, 2005 Background
In 2004, Westwood One achieved huge audience gains of over 100 million weekly, core-demographic Gross Impressions. These gains are partially attributable to the addition of 52 FM stations from Infinity Broadcasting and have enabled WW1 to enhance its industry-leading percentage of all RADAR(R)-- rated Gross Impressions.
Westwood One provides over 150 news, sports, music, talk, entertainment programs, features, live events and 24/7 Formats. Through its subsidiaries, Metro Networks/Shadow Broadcast Services, Westwood One provides local content to the radio and TV industries including news, sports, weather, traffic, video news services and other information. SmartRoute Systems manages
traffic information centers for state and local departments of transportation, and markets traffic and travel content to wireless, Internet, in-vehicle navigation systems and voice portal customers. Westwood One serves more than 7,700 radio stations. Westwood One is managed by Infinity Broadcasting Corporation. For more information visit http://www.westwoodone.com/ .
(1) RADAR(R) is a registered trademark of Arbitron Inc.
CONTACT: Angela Vermill, +1-212-641-2127, angela_vermill@westwoodone.com for Westwood One
Web site: http://www.westwoodone.com/
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