Byline: Jean Halliday
Through most of its history General Motors Corp. has been one of the nation's biggest ad spenders. While some have pigeonholed the giant automaker as a Rust Belt, old-economy marketer, the reality is that over the course of its first hundred years, GM has pioneered a slew of ad tactics well ahead of their time.
GM was an early innovator in branded integration and celebrity endorsements, starting decades before more recent tie-ins with movies such as "The Matrix'' and "Transformers.'' The dream of owning one's own wheels goes back to driving's earliest days. Marketing the Dream, the theme of this section, has filled innumerable ad …
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